About Suzuki

Connecting value from Japan to the world

In business in Japan since 1982, Suzuki is entering a new stage of growth.

Society, technology and consumer needs around the world keep changing. We believe pre-owned retail needs a new approach too: smarter, faster and more efficient.

Guided by a new generation of business leaders, Suzuki is building a model that combines artificial intelligence (AI), human experience and a real warehouse operation in Japan.

Founded
1982
Head office and warehouse in Japan
Tokyo · Saitama
Our operating model
AI × Human × Warehouse
Suzuki's Shiba mascot bowing in a pre-owned goods warehouse in Japan

Our model

AI × Human × Warehouse

We apply AI and technology to every step of our business. But technology does not fully replace people.

Product data reviewed on a tabletAI

AI and technology

  • Analysing products and demand in each market
  • Supporting condition checks and pricing
  • Managing intake and inventory
A staff member inspecting a pre-owned itemHuman

Human experience

  • Hands-on inspection of every item
  • Quality judged with years of experience
  • People make the final decision
Storage racks in a warehouseWarehouse

Warehouse in Japan

  • Our own warehouse in Saitama
  • Receiving, storing and tracking every item
  • One process from sourcing to sales

Process

One unified process

From sourcing to the moment an item reaches its new owner, every step is connected in the same system.

Human
  1. 01
    Sourcing

    Buying and selecting pre-owned goods in Japan

  2. 02
    Evaluation

    Checking condition and assessing value

Warehouse
  1. 03
    Warehouse

    Receiving items into our warehouse in Japan

  2. 04
    Inventory

    Tracking every single item in stock

AI & Data
  1. 05
    Pricing

    Setting prices with market data

  2. 06
    Sales

    Selling through channels in Japan and abroad

  3. 07
    Global Distribution

    Bringing products to customers worldwide

Markets

From the Japanese market to demand around the world

Suzuki buys and selects pre-owned goods in Japan, then inspects and manages them before bringing them back to market through sales channels in Japan and internationally.

Every market has its own demand, price levels and buying habits. Instead of selling the same way everywhere, we use data and technology to find:

  • The right product
  • The right market
  • The right price

The goal is to bring each product to the place where its value is put to the best use.

Suzuki's Shiba mascot beside a globe, choosing the right market for each product

Efficiency

Optimised technology. Optimised time. Optimised cost.

Using AI is not just about automation. At Suzuki, we use technology to:

  • Cut processing time
  • Optimise operating costs
  • Manage inventory more efficiently
  • Offer more competitive prices

All while keeping our standards for product condition and quality.

Good Products. Fair Prices. Smarter Distribution.

Next generation

A new Suzuki for a changing market

Suzuki stands on a foundation built through business since 1982. We value that experience, but we also know that past experience alone is not enough for the future.

AI, e-commerce and cross-border trade are changing how products are bought, sold and distributed around the world. That is why Suzuki is combining the experience of a long-established Japanese company with the thinking, technology and speed of a new generation of business.

We want to build a more modern model for pre-owned retail, where:

  1. 01AI supports people
  2. 02Technology supports operations
  3. 03A global network extends the life of valuable products

From Japan, powered by technology, delivered to the world.

Browse Suzuki products

Company information

Operating entity
SUZUKI & CO., LTD. (株式会社鈴木商会 / Suzuki Shokai)
Corporate Number
Founded
1982
Office
6F Nihonbashi YT Building, 1-21-7 Nihonbashi-Kakigaracho, Chuo-ku, Tokyo 103-0014, Japan
Storehouse
598-4 Matsuishi, Satte, Saitama

Contact

Need help with an order or an item? Reach us through any of the channels below.

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